Fintel reports that on September 29, 2026, Bernstein initiated coverage of O’Reilly Automotive (NASDAQGS:ORLY) (BIT:1ORLY) with a Market Perform recommendation.
O’Reilly Automotive, Inc., based in the United States, operates primarily within the automotive aftermarket parts industry. Founded in 1957 and headquartered in Springfield, Missouri, the company has grown substantially to become one of the leading suppliers of replacement parts, tools, supplies, equipment, and accessories for both professional service providers and do-it-yourself customers. O’Reilly Automotive serves a broad market through its extensive network of retail outlets across the U.S., offering a diversified product lineup that supports maintenance, repair, and enhancement of vehicles. Key initiatives of the company have focused on expanding its store footprint, integrating innovative technology in inventory management, and enhancing digital engagement platforms to improve customer service and operational efficiency.
On the day of the coverage initiation, September 29, 2026, the company’s stock closed at $86.07, following a pre-action close of $86.51 on September 28, 2026. The stock’s price change over one week was +0.29%, measured against a baseline close of $85.82 on September 22, 2026. Over a one-month period, the stock recorded a price change of -2.75% from a baseline close of $88.50 on August 28, 2026. In its most recent earnings report on July 29, 2026, O’Reilly Automotive reported an actual EPS of 0.86, compared to an estimated EPS of 0.8798, representing an earnings surprise of -2.25%. Actual revenue for the quarter was $4,892,013,000.00, compared to the estimated revenue of $4,961,272,666.00. The company’s upcoming earnings date is scheduled for October 20, 2026.
Prior to Bernstein’s coverage initiation, other analysts updated their assessments of the company. DA Davidson maintained a Buy rating on September 18, 2026, which followed a previous action on September 16, 2026, where the firm also maintained a Buy rating. As of September 15, 2026, the current consensus target mean for the stock was $109.39, with a median target of $112.20, representing an implied change of +27.09% from the market price. This consensus target mean was unchanged from the prior consensus target mean of $109.39 recorded on August 28, 2026, representing a consensus target revision of 0.00%.
The broader analyst sentiment during the current recommendation period as of September 1, 2026, shows a total of 36 recommendations. This total consists of 9 strong buy, 20 buy, 7 hold, 0 sell, and 0 strong sell recommendations, resulting in a positive recommendation percentage of 80.6%, a hold percentage of 19.4%, and a negative percentage of 0.0%. These figures are identical to the prior recommendation period as of August 1, 2026, which also recorded 36 total recommendations, consisting of 9 strong buy, 20 buy, 7 hold, 0 sell, and 0 strong sell recommendations.
Recent analyst actions
Recent analyst upgrades, downgrades, initiations, and maintained ratings Date Analyst Prior Latest recommendation Action September 29, 2026 Bernstein Market Perform initiated coverage September 18, 2026 DA Davidson Buy Buy maintained September 16, 2026 DA Davidson Buy Buy maintained
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This story originally appeared on Fintel.